The Out East Brand Development
I concepted, designed, led, and executed the redesign of The Out East’s website and social campaign.
The idea: going out east represents the people you go with, not only the place you go. No matter whether you go to the Hamptons or your grandma’s house in New Jersey, you are embracing the identity of enjoying The Out East with those you love. The website needed to be brought from a simple point of sale to the home of this identity and embracement. The redesign unfolded as a full website and social campaign. From creative strategy, design direction, Shopify implementation, video direction, and social strategy, I led the redesign from beginning to end.
Inspiration
The Out East draws inspiration from the refined aesthetics of quiet luxury brands. Influenced by companies like Sporty & Rich, Daily Drills, and Eleven Eleven, the website was designed to engage users through immersive storytelling and meaningful interactions.
More than just hats, The Out East is a brand with a deeper narrative. We looked to brands that seamlessly translate their stories through the screen, creating a connection that goes beyond the product itself.
Social Assets
Art Direction
The imagery and art direction for The Out East were designed to transport viewers into the feeling of quiet luxury and effortless modern living. The goal was to capture the spirit of “going out east,” a state of mind that resonates with people across the East Coast, no matter where they call home.
Photography blends serene coastal scenes with everyday city moments, reflecting the balance between escape and familiarity. The visual direction across the website and social channels evokes that unmistakable feeling of being in your favorite place, surrounded by your favorite people, a celebration of ease, connection, and style.
Through photography and design, the brand balances modern minimalism with lived-in warmth. Beachside tones meet city textures, reflecting a lifestyle that’s aspirational yet attainable. Whether you’re oceanside or in a fifth-floor walk-up, The Out East reminds you that the feeling of escape isn’t just a destination, it’s a state of mind.
Home Page
The Out East homepage offers a compelling first impression, introducing the brand’s identity and purpose. Rooted in the message of enjoying "going out east"—wherever that may be—this page immediately conveys that the brand is about more than just hats. It sets the tone for an experience that resonates beyond the product itself.
Shop Page
The Out East shop page provides a seamless and direct purchasing experience while reinforcing the brand’s story. While driving sales is the primary goal, this section ensures that the brand’s message and identity remain integral to the shopping journey.
About The Out East
The Out East shop page highlights the brand’s key differentiator—embracing the spirit of “going out east” no matter the location. By resonating with consumers across the East Coast, not just the Hamptons, it fosters a sense of belonging and reinforces the brand’s deeper purpose beyond just summer hats and merchandise.
Archive Page
The Out East Archive page offers a comprehensive look at the brand’s evolution, showcasing its growth while paying tribute to every stage of its journey. It reflects a commitment to progress while honoring the roots that define its identity.
