You’ve consumed enough. It’s time to create.
“Create more than you consume” structures the way I navigate my relationship with social media and my creativity. Like many people my age, I enjoy taking time to scroll on social media, but these hours often leave me feeling unfulfilled and bored. The past year, I turned my focus to creating more than I consume to ensure a healthy relationship, protecting and growing my own creativity. Intentionally creating involves saving fashion, reading, and design inspiration, and using it as direct inspiration and drive to create my own content.
I create content, from social media to my outfits to design, as a direct outlet for fostering my own creativity. This intention and protection of my creativity allows me to be more myself at work and outside of work. It protects my creativity, provides a meaningful hobby, and offers a unique, close-knit community.
On top of intentional consumption, I work with large-scale brands to create social marketing videos promoting different projects, supporting my understanding and experience of bringing brand stories to life. Based on the brand’s direction through their brief, I plan the story I want to bring to life and execute it with intentional camera shots and captivating animation with typography and design elements. I execute the same process to create large-scale campaigns on my individual social content. Bringing the product to life through intentional storytelling.
The largest representation of this can be seen on my Tik Tok and on my Pinterest.
Valentino Beauty | Donna Born in Roma Fragrance
The Ask:
This summer, Valentino Beauty invites you to unlock your signature scent story with the Donna Born in Roma collection. Whether you’re heading out for a night on the town or packing for a summer getaway, these travel-ready fragrances are made to be worn your way-solo or layered to perfection.
Trying out a spontaneous new mix to see where it takes you? We want to see how Donna Born in Roma comes to life on your skin.
The Concept:
To capture the spirit of Donna Born in Roma’s versatility and depth, I created a “cool girl fragrance rotation” that celebrates how each scent complements a different moment throughout the day. Through intentional product features, expressive styling, and supportive scenery, the video tells a story of individuality. How each fragrance becomes a reflection of mood, confidence, and occasion. Each scene balances product detail with lifestyle context, allowing the scents to come alive through texture, light, and atmosphere.
Motion & Editing Approach:
Dynamic motion graphics, fluid editing, and carefully composed shot direction enhance the storytelling by mirroring the layered, expressive nature of the fragrance collection. Seamless transitions evoke the shift from day to night, while warm tones and subtle overlays highlight the femininity and energy of the brand. Every edit was crafted to embody the effortless sophistication of Valentino Beauty, inviting viewers to not just wear the fragrance, but to live in it.
Saie Beauty | Saie Glow Essentials Starter Kit
The Ask:
The SaieGlow™ Starter Kit comes with everything you need to start your very own SaieGlow™ in style. Hydrate and highlight with Glowy SuperGel™ in Roseglow, add a touch of natural flush with DewBlush™ in Baby, and get a glossy, juicy lip with GlossyBounce™ in Play. Head out with these essentials in your chic jelly bag for a guaranteed glowy day!
The Concept:
To bring the SaieGlow™ Starter Kit to life, I created content that blends authentic, on-the-go moments with purposeful product storytelling. Through tactile demonstrations and natural, glowy visuals, the video highlights each product’s unique texture, tone, and ease of use. From a fresh flush of DewBlush™ to the effortless sheen of Glowy SuperGel™ and GlossyBounce™. The direction captures Saie’s signature balance of style and simplicity, showing that glowing skin isn’t just a look, it’s a feeling.
Motion & Editing Approach:
Intentional shot direction and refined video editing guide the viewer through each product’s moment to shine. Smooth transitions, natural lighting, and soft motion graphics emphasize glow, hydration, and movement, mirroring the effortless finish of Saie’s products. Every frame was designed to feel elevated yet approachable, ensuring the final video communicates both the brand’s sophistication and its authentic, real-life wearability.
