PGIM Brand Advertising
The Project: I designed a full brand campaign from conception to production for PGIM, a leading asset manager.
The Idea: PGIM embraces lateral thinking — the perfect combination of curiosity and creativity. We partner with artists who see the world differently, piquing curiosity with an open-minded image and an explanation of why seeing things differently sets us apart from the crowd. The work involves a system of print spreads, paid/ organic social media, and animated banner placements. The campaign brings an imaginative, custom look for imaginative, custom solutions. I drove the creative idea and executed from conception to end-to-end production.
Client
PGIM - Prudential
Role
Graphic Designer
Team
Lead creative and copywriting - Lisa Leone.
Artwork by Randy Mora and Beto Val.
The Concept
The industry is full of linear thinkers and herd-followers. But PGIM embraces lateral thinking — the perfect combination of curiosity and creativity. We partner with artists who see the world differently, piquing curiosity with an open-minded image and an explanation of why seeing things differently sets us apart from the crowd. An imaginative, custom look for imaginative, custom solutions.
Our audience is just as curious as we are — constantly on the search for ownable solutions for their clients. So we will engage them with perplexing, unexpected visuals that show our ability to see things differently — and solve even the toughest challenges — through lateral thinking.
The Visuals
Our audience is just as curious as we are — constantly on the search for ownable opportunities for their clients. So, we’ll engage them with unexpected visuals that show our ability to see things differently — and solve even the toughest challenges — by keeping an open mind and always thinking laterally.
Paid Media
