PGIM Brand Advertising
I designed a full brand campaign, from conception to production, for PGIM, a leading asset manager.
The idea: PGIM embraces lateral thinking — the perfect combination of curiosity and creativity. We partner with artists who see the world differently, piquing curiosity with an open-minded image and an explanation of why seeing things differently sets us apart from the crowd. The work involves a system of print spreads, paid/ organic social media, and animated banner placements. The campaign brings an imaginative, custom look for imaginative, custom solutions. I drove the creative idea and executed from conception to end-to-end production. Lead creative and copywriting by Lisa Leone, artwork by Randy Mora and Beto Val.
Open-Minded Investing
The industry is full of linear thinkers and herd-followers. But PGIM embraces lateral thinking — the perfect combination of curiosity and creativity. We partner with artists who see the world differently, piquing curiosity with an open-minded image and an explanation of why seeing things differently sets us apart from the crowd. An imaginative, custom look for imaginative, custom solutions.
Our audience is just as curious as we are — constantly on the search for ownable solutions for their clients. So we will engage them with perplexing, unexpected visuals that show our ability to see things differently — and solve even the toughest challenges — through lateral thinking.
