Redken, L’Oreal, Social Design
I designed product-focused organic and paid social posts for Redken and Redken Pro, a L’Oreal haircare brand.
The idea: I edit, retouch, and finalize high-volume social content, owning the full editing pipeline from first draft through final delivery for product, trending, and holiday-based content.
Where this was featured: Work published across Redken social channels, contributing to content reaching 1.7M+ followers.
Damaged Hair? | NYC Street Flyer
The Idea: Reimagine a classic black-and-white NYC street pole flyer as a “Hair Bond Emergency” notice. Instead of guitar lessons or roommate ads, the flyer spotlights the raw ingredients of Acidic Bonding Concentrate Leave-In Treatment, framing the science as urgent, accessible, and industrial-strength.
The Visuals: Wrinkled paper textures and bold, found-style typography elevate the street-flyer aesthetic while staying rooted in New York City visual culture. The product is integrated seamlessly into the composition, balancing gritty authenticity with refined brand design.
Previous versions.
Acidic Grow Full System
The Idea: showcase the scientific precision and ingredient efficacy of the AGFS Shampoo and Conditioner through a "Technical Blueprint" aesthetic. The objective is to educate the audience on the specific ingredient concentrations and core benefits of the AGFS routine using a clean, technical visual style.
The Visuals: This concept moves away from traditional lifestyle imagery to focus on a CAD-style, schematic layout that highlights the "molecular breakdown" of the products, reinforcing the brand's professional and science-backed authority. Ensure the visual cues flow with the aesthetics of the current brand theme.
Redken Proscription
The Idea: To present the ABC Leave-In Treatment through an editorial "Redken Prescription" style receipt. This concept uses the visual metaphor of an itemized transaction to list the high-performance benefits of the product.
The Visuals: To highlight the key clinical claims of the ABC Leave-In Treatment (split end reduction, multi-beneficial repair, and heat protection) in a creative, shareable static format. The aesthetic balances a vintage, high-texture paper feel with the modern, chic tech-edge of the ABC range, positioning the hair's transformation as a "confirmed" scientific result from the Redken Labs.
Previous versions.
