Redken, L’Oreal, Social Design
I designed product-focused organic and paid social posts for Redken and Redken Pro, a L’Oreal haircare brand.
The idea: I edit, retouch, and finalize high-volume social content, owning the full editing pipeline from first draft through final delivery for product, trending, and holiday-based content.
Where this was featured: Work published across Redken social channels, contributing to content reaching 1.7M+ followers.
Role: Graphic Designer
Client: Redken
Format: Social
The Idea: Reimagine a classic black-and-white NYC street pole flyer as a “Hair Bond Emergency” notice. Instead of guitar lessons or roommate ads, the flyer spotlights the raw ingredients of Acidic Bonding Concentrate Leave-In Treatment, framing the science as urgent, accessible, and industrial-strength.
The Visuals: Wrinkled paper textures and bold, found-style typography elevate the street-flyer aesthetic while staying rooted in New York City visual culture. The product is integrated seamlessly into the composition, balancing gritty authenticity with refined brand design.
Damaged Hair? | NYC Street Flyer
Previous versions.
The Idea: showcase the scientific precision and ingredient efficacy of the AGFS Shampoo and Conditioner through a "Technical Blueprint" aesthetic. The objective is to educate the audience on the specific ingredient concentrations and core benefits of the AGFS routine using a clean, technical visual style.
The Visuals: This concept moves away from traditional lifestyle imagery to focus on a CAD-style, schematic layout that highlights the "molecular breakdown" of the products, reinforcing the brand's professional and science-backed authority. Ensure the visual cues flow with the aesthetics of the current brand theme.
Acidic Grow Full System
Redken Proscription
The Idea: To present the ABC Leave-In Treatment through an editorial "Redken Prescription" style receipt. This concept uses the visual metaphor of an itemized transaction to list the product’s high-performance benefits.
The Visuals: To highlight the key clinical claims of the ABC Leave-In Treatment (split end reduction, multi-beneficial repair, and heat protection) in a creative, shareable static format. The aesthetic balances a vintage, high-texture paper feel with the modern, chic tech-edge of the ABC range, positioning the hair's transformation as a "confirmed" scientific result from the Redken Labs.
Previous versions.
