Bridget Flynn Brand Identity
For this project, I partnered with influencer Bridget Flynn to craft a cohesive brand identity that reflects her bold, feminine personality while remaining adaptable across social platforms and communications.
Bridget’s series, Bodegas, Blowouts & Beers, embodies her motto of embracing authenticity. To bring this spirit to life, I designed and animated a custom wordmark and intro animation used throughout her social video content. The animation plays across each week’s Friday segment of the series.
I also creative directed and photographed a lifestyle shoot in Bridget’s neighborhood to visually capture her energy and connect the brand identity to her day-to-day storytelling. The resulting imagery reinforces her message across digital channels.
This project blends brand identity, motion design, photography and creative direction through Illustrator, Photoshop, Lightroom, Premiere Pro, and After Effects.
Art Direction
The art direction for influencer Bridget Flynn’s brand identity and promotional photography captures her unapologetically authentic personality and the energy of a Friday night out. I shot by visually blending New York City streets, bodega beers, and Bridget’s signature pink rollers. The imagery celebrates the anticipation and fun of getting ready and the pregame that sets the tone for the night.
Bridget’s brand and BBB series embody her favorite part of going out: enjoying the city you love, being entirely yourself, and savoring the moment. The photography invites viewers to feel that same excitement and inspiration, to make their own weekend authentically theirs.
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